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"Luxury brands can not deviate from the value of a concept is not random speculation can become a luxury brand, it must have deep cultural roots, historical factors, cultural accumulation, and Montblanc's marketing strategy is the cultural values and brand personality identity. "Montblanc (China) Limited, Mr Lu Xiaoming In an interview with" commercial value "in an interview.

March 6, 2010, the eve of the Academy Awards ceremony, held in Los Angeles Montblanc "Ming is love" charity reception celebrities gather. "Ming is love" program June 1, 2009 start, are beginning to get up to 200 million in total sales, and Montblanc is officially announced that all proceeds of sale, gift UNICEF global education and literacy projects.

March 19, as another part of this event, sponsored by the International Piano Montblanc star Lang Lang Lincoln Center nearby Apple Store down live performance of Chopin Polonaise A flat major "hero." Apple's online music store iTune online release this song, all net proceeds will be donated to UNICEF for relief in Haiti, child survivors of earthquake.

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分类目录: replica watches | 作者: bolingseo @ 2010-7-21 19:57:49